Will they be able to go ahead?
As we adjust to life with social distancing measures in place, it’s seeming more and more likely that the Autumn Open Evenings, which so many schools rely on to promote themselves to prospective parents and students, will not be able to go ahead, as normal.
We know this may have a significant impact on your intake figures for 2021 and the knock on effects that will then have for the school in the longer term.
With that in mind, here are ways that you can continue to market your school, despite the restrictions that are currently in place.
Many schools rely on Open Evenings to hand out their school prospectus brochures but if these don't go ahead, it’s important to make sure you’re still actively reaching out to prospective parents. Not only can we design and print your prospectus brochure but we can arrange distribution of your brochures.
Your school website is currently the only window into your school and is your most important marketing tool for both current and prospective parents. Is your website up to date? Does it give prospective parents a positive view of you? We can carry out online demos of our CMS and hold remote design brief meetings so that despite the current limitations, you can still have a website that truly reflects you.
Folders are a fantastic way of ensuring prospective parents get the additional information they require to make an informed choice about their child's secondary school. We can design & print admissions & curriculum information, alongside your school policies - tucked neatly in to a professional folder, which can be mailed or distributed, without any worry that information will get lost.
Open Evenings provide a platform for Headteachers and Head of Years to present to prospective parents - providing them with in depth information on life at school. We can design a PowerPoint presentation template that reinforces your schools brand message and can be emailed to parents who would typically book a place for your Open Evening.
Stationery items are are often overlooked, but with more information having to be distributed by post and email, it is important your schools professional image is carried throughout. We can design a professional letterhead for your school, which can either be printed or provided as a digital document.
Social media usage has surged during lock down so it is a great place to communicate your messaging. We can create and manage social media campaigns to promote your school to prospective parents, across platforms they're using multiple times a day.
We appreciate that your marketing may not be high on the list of priorities right now, but we’re mindful that Autumn will be here before we know it and the process of pupils applying for secondary school will still go ahead as planned. If your marketing is already underway - it’s one less thing to worry about in the new academic year.
If you have a prospectus, website, or other marketing project you’d like to discuss, please contact us - we'd be happy to arrange a remote online meeting to discuss in more detail.