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Marketing your Independent School
Diverse range of Channels
Unfortunately, it is no longer enough to use a single channel to target prospective parents and students. We'll carry out extensive research to ensure we're using the right channels to target your prospective parents, for each campaign.
Varied Target Market
"Prospective Parents" is not so much of a collective term these days. Many parents will have different Choice Factors in mind when deciding on a school and therefore each one will require targeted communications to ensure the messages remain relevant.
Decision Making Process
Every prospective parent is different meaning each decision making process will vary slightly. Some may only require one school visit, others will carry out more research so we'll work with you to ensure that at every "touch point" your school completely shines!

Independent School Marketing

The Independent school market place is becoming more competitive, with prospective parents facing more choice than ever before with regards to their child’s future education. As a result, many Independent schools are behaving like businesses by creating powerful brands and adopting strong marketing strategies.

Your brand and image are crucial when thinking about student recruitment for the new academic year. At FSE Design, we’re experts at working with you to develop a brand for your school that will help communicate who you are to the people that matter.

Starting with logo and brand guideline design, we’ll create a brand that will transfer seamlessly throughout your school website, school prospectus brochure, signage, digital marketing campaigns and other marketing materials – leaving you with a professional image that ensures your school stands out.

Prospectus Brochures

Despite the shift towards digital technology, many independent schools are aware of the impact a printed prospectus brochure has on their student recruitment efforts. Brochures are often requested by prospective parents ahead of a school visit and nothing quite compares to holding a beautiful brochure in your hands that tells a story and captures every sentiment of a school - providing a remarkable first impression of your school.

At FSE Design, we provide a full prospectus service. From photography that makes your grounds, facilities and students shine; carefully crafted content to be the voice of your school and accentuate your strengths; through to outstanding design and first class, quality printing. With 13 years' experience, we know what works!

To receive a sample pack of our latest work, please contact us.

Website Design

As one of the first places prospective parents will look to find information, your website provides a first and lasting impression of your school – an impression which is crucial when competition for pupil numbers is higher than ever.

Your website should provide a unique window into life at your school, highlighting your strengths and achievements, reflecting your ethos and communicating your messages to the people that matter. We specialise in building striking, user-friendly websites that use the very latest technology and are fully responsive as standard.

To book a no obligations demonstration of our websites and CMS, please give us a call on 01933 303520.

What Next?
Discuss a Project
If you have a project on the horizon for your school, please give us a call and our School Branding Managers can talk you through your requirements, offer advice and provide a no obligations quote.
Book a Meeting
The better we know your school, the more we can fully understand your requirements, objectives and put together a bespoke proposal to ensure we work together to enhance your reputation.
View our Portfolio
We've worked with hundreds of schools over the last 14 years, on everything from branding projects to website design and prospectus brochures. View our portfolio to see our most recent work!
Marketing Consultancy

Having worked in the Education Marketing industry for well over a decade, we’ve helped hundreds of schools with not only their branding, websites and marketing materials but advised schools on their marketing plans, positioning & strategies.

With competition for students higher than ever & more schools investing in their marketing, demand for this service has grown significantly in recent years. In 2016, we introduced Group Marketing Consultancy & Workshops – delivering cost effective presentations & interactive sessions to a wide range of educational events; Business Manager Meetings, Headteacher Associations & Leadership events.

These presentations are tailored to the needs of each group and focus on anything from Strategy & Planning, getting to grips with Digital Marketing, all the way through to getting your website Ofsted ready and Preparing for Open Evening Season!

If you would like to book a Consultancy session or Workshop for an educational group you are part of, please give us a call on 01933 303520.

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