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Why Should You Market Your School?

Increase Pupil Numbers
On average, pupils have between 2 and 3 schools to choose from. Marketing your schools' strengths to prospective parents and pupils will ensure your school performs better in attracting new students.
Attract High Quality Staff
Schools who market themselves effectively will have a competitive edge and stand out from other schools, not only as the best place to send children but as the best place to further a career in teaching.
Improve Position in Community
Marketing a school is now as important as marketing a business and those with strong strategies in place tend to have a better reputation within the community, who are proud to be local to the school.

School & Academy Marketing

In this increasingly competitive market, promoting your school in a professional way has never been so important. To ensure you are attracting and retaining the right students, a targeted and co-ordinated marketing strategy is essential and, with over 16 years of experience in helping schools and colleges across the UK, we have more than enough experience to support you with your communications and school marketing campaign.  

From yearly marketing plans to 10-metre-long external banners, flyer drops to bus stop adverts, newsletters to branded mugs - we know what works. Whether it's the main school or sixth form marketing you need help with, our team have worked with every type of school and can share their expertise and guide you through the options, ensuring that, whatever you want to promote or whatever message you want to give, we always further your school branding, meet your objectives and you don't get lost in the crowd.

Printed Marketing Material

We offer a wealth of printed products that will help with your School Marketing by promoting your brand and effectively communicating your message to students, parents and the community. Here are a few of our more popular choices to give you an idea but we can create anything you can think of so if you have something in mind then please call!

Stationery

Further your brand and show your professionalism by ensuring your school stationery is well designed and of a high quality. We design and print letterhead, compliment slips, business cards, envelopes - everything you'll need to present yourself beautifully.

Flyers

We find that leaflets and flyers are a fantastic way to promote open evenings, Ofsted outcomes or share any good news or information to parents, students and the wider community.

Signage

Our internal and external school signage carries your image throughout the school and surrounding area, furthering your brand and helping people to find you. 

Marketing That Makes You Stand Out

Portable Banners

A few, well designed, roller banners give you the opportunity to display your brand and message on the move - great for external events or you want to start to simply brighten up your reception area.

External Banners

Make the most of your environment with eye-catching banners for walls or fences. Whether to invite parents to an event or to simply say 'Outstanding', banners can quickly and effectively get your message or content across.

Adverts

A local advertising campaign can be a very successful method of reaching the right people. We design striking adverts and can advise on where to spend your budget to make sure you get the best from your investment.

Newsletters

A well written and professionally designed newsletter campaign, including your wonderful school photography can be a powerful tool in developing and maintaining good communication channels between the school and your parents, pupils and the community.

We can offer several packages ranging from print only to a full editorial package to help maintain effective and impressive contact with your students and families and to fit with your budget, content and time constraints.

If your current newsletter is looking a little tired then call us today to learn how we can liven it up.

Marketing Plans

To ensure your school marketing efforts are coordinated and effective, it is essential to review your current marketing and write a marketing plan and marketing communications strategy for the coming year.

However, we understand that time in school is limited and that's why we work with a number of our schools to help them review their current efforts and write an action plan for what's needed. This may involve a day to day detailed plan for your marketing communications and social media strategy, to suggestions or training on marketing materials to help you stand out amongst competitor schools and attract prospective students...or simply guide you on writing key documents for your school website such as privacy policies and cookie policies. 

To speak to our team about how we can help in the management of your marketing then please call us or email us today...

What Next?
Request Samples
Want ideas on ways to market your school? Send us a message and we'll put together a free sample pack, full of ideas on things you can do to market your school.
Get a Quote
Need a replacement banner or some posters for an upcoming open evening? Send us the details & we'll put together a no obligations quote which will include design, production & delivery.
Book a Meeting
We love getting out & about so will be happy to pop in to school to review your current marketing and suggest ways you can strengthen your strategy, without breaking the bank!
Marketing Workshops

Having worked in the Education Marketing industry for well over a decade, we’ve helped hundreds of schools with not only their branding, websites and marketing materials but advised schools on their marketing plans, positioning & strategies.

With competition for students higher than ever & more schools investing in their marketing, demand for this service has grown significantly in recent years. In 2016, we introduced Group Marketing Consultancy & Workshops – delivering cost effective presentations & interactive sessions to a wide range of educational events; Business Manager Meetings, Headteacher Associations & Leadership events.

These presentations are tailored to the needs of each group and focus on anything from Strategy & Planning, getting to grips with Digital Marketing, all the way through to getting your website Ofsted ready and Preparing for Open Evening Season!

If you would like to book a Consultancy session or Workshop for an educational group you are part of, please give us a call on 01933 303520.

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