Despite the increase in digital technology, many schools are realising the impact a printed prospectus brochure has on their student recruitment efforts. Nothing quite compares to holding a beautiful brochure in your hands that tells a story and captures every sentiment of a school.
I had a conversation with a parent a few months back who told me her evening plans were to look through the local secondary school brochures with her husband and daughter - If your school opts for a digital brochure or decides not to produce a school prospectus brochure at all, it could mean that your school misses out when families gather to look through brochures when deciding on their child's education options.
We understand that due to budget restraints it can be tempting to re-use past years’ prospectus brochures or stretch another year out of your website, but it is important to remember why you produce these materials in the first place – to attract prospective pupils and parents. Schools get their funding on a per-pupil basis and therefore your brand and image are crucial when thinking about student recruitment for the new academic year.
The schools market place is becoming more and more competitive. Prospective parents have more choice now than ever before and many schools are reacting to this by adopting strong marketing strategies and investing in high quality marketing materials to ensure they stay ahead of the game. Is your school?
As a creative design and marketing agency with more than 13 years’ experience working exclusively in the education sector, we provide an end to end service which is unbeatable in both quality and value and even provide options to split payments over financial years. So, if you're thinking about a new brochure for your school and would like to discuss your project in more detail, please give us a call on 01933 303520