Getting Ready for Open Events

10 Jul 2023
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Getting Ready for Open Events

Are you planning an Open Event? Do you have everything in place to ensure it runs smoothly? At FSE Design we work with many schools to help prepare for these events and ensure they have everything they need ready and in place for a successful day or evening.

Get ready for your Open Days/Evenings:

As one of the most important marketing opportunities for schools, it’s essential to make a strong impression. These open events provide an excellent opportunity for schools to showcase their facilities, curriculum and values to prospective students and their parents. However, organising successful open days requires careful planning and effective marketing strategies. The first step towards this is attracting prospective students and parents to your open event – whether that be promoting the event on social media, advertising in the local newspaper or displaying eye-catching banners. Preparing for these events can be time consuming so make sure you’re ahead of the game! A few things to consider looking at when leading up to the event are:

If you’re interested to find out more about our Open Evening packages please don’t hesitate to get in touch.

Take a look at your Prospectus Brochure:

A prospectus brochure should provide an overview of your school's curriculum, extracurricular activities, facilities and achievements. Ensure the brochure is visually appealing, well-organised and accurately represents your school's values and strengths. Does yours need a refresh or a redesign before your Open Event? This is the perfect opportunity for you to update the school’s image or even just the content in your existing brochure and a fantastic way to showcase the schools ethos, values and aims for the year to come. Prospective families will take these brochures away with them and refer back to them regularly, especially when discussing the future of their child's education.

If you’d like to talk to us about your prospectus requirements give us a call on 01933 303520 or email us at

Advertising is key:

Identify your target audience and tailor your marketing efforts accordingly. Utilise both online and offline channels to reach prospective students and parents. Develop a comprehensive marketing plan that includes both printed media advertising and social media campaigns. Social media platforms and search engines provide powerful targeting options to reach specific demographics, ensuring your ads are seen by the right audience. Create visuals that inspire and capture the attention of potential students and parents. At FSE Design, we can produce promotional items such as stationery, posters and flyers that can include your school’s colours and branding. Promotional items can leave a lasting impression on visitors to your open events. Consider providing branded pens, notebooks or other useful items that showcase your school's logo and contact information. These items can serve as reminders of your school and spark conversations about the open day experience.

Preparing for Open Events requires a thoughtful and strategic approach to marketing and attracting new students. By focusing on marketing strategies, effective advertising and creating an engaging prospectus brochure your school has the best chance of making a memorable impression. Remember, the goal is to showcase your school's unique qualities and create a welcoming and informative environment that encourages prospective families to choose your institution as their educational home!