In today’s digital-first world, your school website is often the first interaction a prospective parent has with your school. It’s your shop window, your storybook, your admin hub – and sometimes all three at once. That’s why investing in great school website design isn’t just a nice-to-have, it’s a must-have.
At FSE Design, we specialise in website design for schools, and we've seen first-hand how a well-planned, beautifully crafted site can transform the way a school connects with its community. But what actually makes a great school website in 2025? Let’s take a look.
Mobile-First, Not Mobile-Friendly
Over 70% of school website traffic now comes from mobile devices – particularly when busy parents are searching for open days, admissions info or checking term dates on the go. A good school website design must be mobile-first in both design and function. That means fast loading times, clean navigation, and content that works just as well on a phone as it does on a desktop.
Video is No Longer Optional
Whether it’s a virtual tour, a welcome message from the headteacher, or student-led storytelling, video content is becoming a staple of effective website design for schools. Schools that embrace authentic, creative video content stand out – and increase engagement. Using an expert in school videography to get some professional footage is always worth it!
Personalisation is Key
More schools are moving away from templated content and towards custom messaging. Parents want to feel like they’re choosing your school – not just any school. A bespoke school website design can showcase your unique ethos, facilities and success stories in a way that feels truly personal.
Easy-to-Use CMS for Admin Teams
Behind every great school website is an admin team that can actually use it. Whether it’s uploading newsletters, updating term dates or adding school photos from Sports Day, ease of use matters. At FSE Design, we build school websites with intuitive content management systems that make life easier for busy staff.
Built for Compliance and Accessibility
From GDPR to WCAG 2.2 accessibility standards, your school website has a job to do beyond marketing. We make sure every school website design meets the latest legal requirements – so you can get on with running your school, confident that your site ticks every box.
Tells Your Story With Confidence
Most importantly, a great school website should tell your story – clearly, confidently and creatively. It should reflect your values, highlight your achievements, and make prospective parents say, “This is the place for my child.”
Ready for a Refresh?
If your school website is feeling tired, hard to update or just isn’t bringing in the traffic you’d like, we’re here to help. FSE Design has been creating standout school website designs for over 20 years – and we’d love to talk to you about your next chapter. We are also experts in all elements of school marketing from prospectus brochures, to logo design, school photography to signage - so we can help you not only to refresh to school website but also everything that represents you!
Get in touch today to find out how we can help your school stand out online.